For this last assignment, take a moment to look back at your previous blog entries for the term. You’ve written a lot. So, based on this writing (and your reading and discussing and everything else we’ve done), what do you think style is now? If someone asked you what you learned in the class, what would you tell them?
Obviously, what I’m asking you to do for this last assignment is to reflect a bit on what we did during the class. My hope is that you’ll take a chance with this last entry to take stock of the course as a whole.
*In the capacity of a written work, style could mean the nuances that define a writer’s stance or approach. In this case it would likely be how they choose to represent their ideas rather than themselves.*
This was part of my first definition of style. My thoughts at first were pretty limited to the scope of the author and their personal ‘style,’ like how they choose to express themselves. This is still very relevant of course, but now I see style much differently and more expansively. People who speak to one another or write anything are not speaking and writing for themselves; they are doing it for their audience. It might be advertising, scholarly work, or any writing but the point is to get an effective and engaging message across to the intended reader, and convince them of the merit of this message. Whether this be selling a product, arguing a thesis, or even making a personal impression via letter or email, it must be stylish to accomplish it’s goal.
I think ‘style’ encompasses a lot of different things in terms of how it is used to communicate with an audience. Style includes the media or means of communication i.e. pen and paper essays, virtual communication, youtube videos or product commercials. These different formats will appeal to and reach different kinds of people and different demographics.
Style also means the ornaments of words and sentences that ancient rhetors like Aristotle studied and documented- devices like tropes, metonymy, synechdochy, alliteration, all ways of appealing to the ears, eyes, or values and norms of the target audience. These ornaments are all relevant to effective persuasion/communication today. Style is or can be very specific, i.e. the Tiger Woods commercial I analyzed and other commercials I saw. This was presented in a very deliberate fashion, using very simple words and appealing to the ethos of an audience. The primary challenge of the writer/designer is to try to determine how the majority of people or viewers will react to a particular style- the Tiger commerical appealed to the ethos of some, while others (myself included) found it to be weak, and the propriety (or kairos) of the commercial was fundamentally off.
Though some people are artists and can manipulate the rules, style also means writing that is direct and to the point. This was a major focus of both Strunk & White and Williams- basic clarity. This means careful revision to be sure work is polished and is neither more nor less than what it should be, no meaningless modifiers or nominalizations. This is one of the primary lessons I took from these authors. I now pare my writing down to be as concise as possible and find my papers sound more confident without all of the ”a bit”s and “the fact that”s.
Basically now I see style as the entire means and methods of putting together a presentation, project, or written work and how it is supposed to interact with and affect the audience.